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Organisational trustworthiness – a matter of survival

Big corporates are often seen as distant and less caring than small family-businesses and medium sized enterprises (SMEs). An employee may never even meet the Managing Director of the company let alone to be directly motivated by him. The challenge for a bigger organisation then seems to be in communicating the company vision - “raison d’être”, and values from the top-management to all levels of employees, create trust, inspire and motivate all employees to work for the common goal.

A recent study exploring employee perceptions of organisational trustworthiness across Europe¹ indicates that organisations, big or small, are not doing this job very well…Employee trust in organisations seems to be alarmingly low when only 42% of employees believe that their organisation can be trusted, as the study shows. The study was conducted by training and coaching company Krauthammer on behalf of a specialist team representing seven European universities². read more»

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