deAdela Cristea July 8, 2025

Ascent Group Expands to Ukraine and Kazakhstan

In a constantly evolving world, Ascent Group is expanding into new markets.

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At Ascent Group, we are constantly exploring new markets to expand our impact. While we’ve had smaller projects in Ukraine and Kazakhstan over the past few years, we are now taking a significant step forward in these two markets with a more strategic and long-term approach.

Why Ukraine and Kazakhstan?

On one hand, we are fully aware of the difficult situation Ukraine has faced in recent years. We want to strengthen our support for the efforts being made to keep its economy running. Most importantly, we are confident that Ukraine will prevail in this cruel and unjust war and will soon join the European family. We are committed to supporting the country’s reconstruction and long-term development.

At the same time, Kazakhstan is an emerging market with strong potential. It is the largest economy in Central Asia and a key regional player, thanks to its abundant natural resources and strategic geographic position. We see tremendous opportunities for growth and collaboration in the Kazakh market.

Leading our business in these markets

Our operations in Ukraine and Kazakhstan will be led by Alina Andreieva, Managing Partner of Ascent Group for these two countries.

Alina holds a Master’s degree in English and Bulgarian Language and Literature, as well as a specialization in psychotherapy. Her professional background is impressively diverse, combining over 15 years of experience in market research (with a focus on CX, UX, and Service Design), training, and business development across Eastern Europe and Central Asia.

She has led the international division of 4Service—an industry leader in market research and mystery shopping—coordinated all Design Thinkers Academy projects in Ukraine and other regional markets, and is a highly experienced moderator of strategic business sessions.

Alina is also the author of the training program Creativity in Business and has more than seven years of experience delivering training on topics such as Emotional Intelligence, Emotions in Sales and Management, Nonviolent Communication, and Service Design.

Looking Ahead

We are excited to begin this new chapter and look forward to supporting businesses and individuals across Ukraine and Kazakhstan with our expertise and dedication. Not last, we are eager to support the business collaboration across these markets.