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Marketing and communication
Branding and design consulting to help companies position themselves on the market in the new digital era.
These services are offered through our partner, Rainfall, a branding and design consulting agency, which helps companies position themselves on the market in the new digital age.
The goal of the company is to use brand strategy to come up with real and profitable solutions for the customer / user / buyer.
The team's work process requires market research, alignment with industry trends and especially bringing together ideas from the parties involved in the project in an engaging and interactive meeting. Rainfall has collaborative sessions for in-depth brand understanding. This approach speeds up the process of creating the strategy and builds a common vision throughout the collaboration.
By focusing on the user, they will define and prioritize their needs together, creating the path of user expectations to define the brand and determine what actions to take. At the end, they will come up with strategy recommendations to produce real results that can be implemented in the company.
For more details please fill in the form below or call +40 357 800 400.
Brand strategy
A brand is more than a company's logo, name, or visual identity - it's all of the experience that customers have with the company, its product or service. The brand strategy defines what it represents, the promise it makes and the personality it sends out.
Most importantly, the team will define what, to whom and where to communicate, and why you are the best choice for the company's customers.
Logo and visual identity
Customers do not buy logos, they buy brands. Until the company, product or person becomes a brand, a compatible logo and visual identity are needed in order to be recognized. Products need packaging - the same applies to companies.
A new logo or a refreshed identity is extremely important when a brand wants to demonstrate to customers that it is proactive and keeps up with novelty.
Online/offline marketing
In a digital world, an online presence is required. The way a brand looks and is perceived must be consistent in all environments, regardless of where the customer interacts with it.
By creating the communication strategy – both traditional (TV, press, radio) and digital (social media, online ads) – the team will define the nature of the customers they are addressing, the channels they use to interact with the brand and the message they need to understand in order to choose it.
Web development
An impeccable website is more than just functionality and a good design. The Rainfall team designs and encodes websites from scratch, using the most popular CMS in the world - WordPress, which they personalize for the best experience.
In their view, both the user experience and the business performance must be carefully designed, measured and tested.
Desktop publishing
The Rainfall team ensures that all documents (catalogs, leaflets, books, brochures, magazines and other printed products) look impeccable, maintaining their format and structure when printed.
The team has vast experience and the necessary skills to propose and develop ideas that offer solutions based on clients' needs.
Other services
Business consulting
We assist companies both in the start-up phase and in the growth phase, offering them a range of services to start up and manage them later.
Read more
Accounting and tax advise
Through Ascent Finance, we offer you a number of financial consultancy services such as: Accounting or Accounting auditing, auditing, tax consultancy or financial management.
Read more
Legal consulting
The Ascent Group team understands in depth the legal challenges customers can face and helps them adapt to the changing business environment.
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Human Resources Services
We adapt our services according to the metabolism of each company, providing assistance and support for personal selection and recruitment, executive search, staff management and payroll, etc.
READ MOREThe minimum wage changes in 2023
From 1 January 2023, the minimum gross national guaranteed basic wage increases.
