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Marketing and communication

Branding and design consulting to help companies position themselves on the market in the new digital era.

These services are offered through our partner, Rainfall, a branding and design consulting agency, which helps companies position themselves on the market in the new digital age.

The goal of the company is to use brand strategy to come up with real and profitable solutions for the customer / user / buyer.

The team's work process requires market research, alignment with industry trends and especially bringing together ideas from the parties involved in the project in an engaging and interactive meeting. Rainfall has collaborative sessions for in-depth brand understanding. This approach speeds up the process of creating the strategy and builds a common vision throughout the collaboration.

By focusing on the user, they will define and prioritize their needs together, creating the path of user expectations to define the brand and determine what actions to take. At the end, they will come up with strategy recommendations to produce real results that can be implemented in the company.

For more details please fill in the form below or call +40 357 800 400.

Brand strategy

A brand is more than a company's logo, name, or visual identity - it's all of the experience that customers have with the company, its product or service. The brand strategy defines what it represents, the promise it makes and the personality it sends out.

Most importantly, the team will define what, to whom and where to communicate, and why you are the best choice for the company's customers.

Logo and visual identity

Customers do not buy logos, they buy brands. Until the company, product or person becomes a brand, a compatible logo and visual identity are needed in order to be recognized. Products need packaging - the same applies to companies.

A new logo or a refreshed identity is extremely important when a brand wants to demonstrate to customers that it is proactive and keeps up with novelty.

Online/offline marketing

In a digital world, an online presence is required. The way a brand looks and is perceived must be consistent in all environments, regardless of where the customer interacts with it.

By creating the communication strategy – both traditional (TV, press, radio) and digital (social media, online ads) – the team will define the nature of the customers they are addressing, the channels they use to interact with the brand and the message they need to understand in order to choose it.

Web development

An impeccable website is more than just functionality and a good design. The Rainfall team designs and encodes websites from scratch, using the most popular CMS in the world - WordPress, which they personalize for the best experience.

In their view, both the user experience and the business performance must be carefully designed, measured and tested.

Desktop publishing

The Rainfall team ensures that all documents (catalogs, leaflets, books, brochures, magazines and other printed products) look impeccable, maintaining their format and structure when printed.

The team has vast experience and the necessary skills to propose and develop ideas that offer solutions based on clients' needs.

,,În 2012 Minimold a deschis o fabrică la Timișoara, care a reprezentat un succes deosebit, un succes care nu ar fi putut fi posibil fără ajutorul și sfaturile primite din partea Ascent Group, și în mod apecial a Adelei Cristea și a echipei sale excepționale”.

Charles J. Lobkowicz

President and CEO, Minimold SpA

,,Ascent Group este un partener mereu deschis la nevoile noastre, care ne ajută să ne dezvoltăm în siguranță. Comunicarea consultanților Ascent cu membrii echipei noastre este foarte bună, oferindu-ne soluții la provocările pe care le întâmpinăm în activitatea financiar-contabilă. Pentru noi, Ascent Group este un partener de 5 stele.”

George Manoilă

General Manager, Deninstal