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Negotiation techniques

How to convince more than we are convinced

Throughout our lives, every moment, each of us has a desire, interest or different point of view, often different from that of others. Each of us can convince someone or be convinced of that person.

Leading the negotiation process is a key step toward making profit. There are many negotiating techniques that we can learn. From learning and implementing them to achieving the desired results, however, there is a route that requires experience on the one hand, but also the acquisition of those techniques and attitudes appropriate to their own style.

How can you choose the best attitude for a successful negotiation today and also the conditions for a rewarding future collaboration? This is where the key to negotiation lies.


Who is it for?

The course is addressed to managers frequently involved in negotiation processes, but also to other people who want to improve their negotiating skills.

Course objectives

  • Knowledge of the main issues related to the negotiation process
  • Determining the level of power in negotiation
  • Acquisition of negotiating techniques and strategies
  • Assessing your own style of negotiation
  • Awareness of cultural differences in negotiation

The course modules

  • The elements of negotiation
  • Identify personal bargaining style, strengths and areas for improvement
  • Types of negotiators
  • Negotiating styles and approaches
  • Negotiation strategies
  • Negotiation stages
  • Negotiating positions
  • Principles of influence
  • Avoiding traps in negotiation
  • Win-win approach
  • What does a good negotiator mean?
  • Cultural differences in negotiation

Adela Cristea

Managing Partner & Founder Ascent Group

Adela Cristea is the managing partner of the Ascent Group and also the founder of the group of companies. Adela's experience has been accumulated in more than twenty years, especially in management and human resources, in multinational companies such as Unilever or International Resources, as well as in the position of consultant, in Archimedes Consulting Group and Ascent Group or as University Lecturer.

All over these years, Adela has been involved in numerous start-up business projects, enterprise restructuring processes, labour conflict mediation and training projects, for multinational and local companies in various fields of activity, both in Romania and abroad. Since 2017 Adela is also the co-founder of Design Thinkers Academy Eastern Europe, contributing to the development of the company in more than 20 countries in Eastern Europe, the Balkans and Central Asia.

Liliana Savin

Managing Partner - North-East Region

Liliana's professional experience includes over 18 years of experience in human resources, training & management in companies with up to 1500 employees, such as: FiberxNylon, Yarcea – Radici Group, Rompetrol Petromidia, Pamac, Penny Market - Rewe Group, Vard Tulcea, Vard Braila – Fincancieri. Throughout her career, in addition to the years of experience as a Human Resources Manager, Liliana was also a legal Advisor in Trade and Labor Law, Commercial Manager and Deputy Director General.

Liliana has combined management experience in large companies with consultancy and trainer experience in projects of human resources and management, people development, soft & technical skills, communication & project management. Since 2019 Liliana has joined the Ascent Group team as managing partner for the North-East of Romania, contributing to the development of the group of companies at national level.