The art of saying precisely what, when and how we ought to

Each of us communicates even before being aware of it. Once we become aware that we communicate, do we communicate consciously? Or efficiently?

How many times do we fail getting the results we seek, because we express our needs the wrong way? How many times do we get the opposite of what is desired? How many times do others misunderstand, being caught up in time and energy-consuming conflicts?

Some people are naturally efficient in their communicating, others are less so. We can all learn pertinent techniques to apply in order to send across the exact message we want, and to ensure communication is a successful process for us.


Program designed for organisations and all interested in improving their communication abilities, enabling them to get desired results.


  • Learning about the components of the communication process
  • Identifying personal style of communication
  • Understanding interpersonal communication mechanisms
  • Assimilating special communication techniques
  • Communicating more effectively

Main topics

  • What does communication mean?
  • Communication pattern
  • Components of the communication process
  • Non verbal communication
  • Communication comfort zone
  • Communication barriers
  • Communication types
  • Identification of the personal communication style 9. Assertiveness
  • Listening levels
  • Empathically listening
  • Types of questions
  • Reactive and proactive language
  • Importance of feedback

Lia Bejenaru

Senior Partner Ascent Group

From a professional point of view, Lia's experience is a multidisciplinary one, both in public administration, in the Parliament of the Republic of Moldova, and in project management within the European Center for Bessarabia, of SME's Union - Brussels, respectively in collaboration with the foundations of Konrad-Adenauer-Stiftung, Westminster Foundation for Democracy (WFD), Robert Schuman Foundation, Eduardo-Feri Foundation and USAID.

In the private sector, Lia has been active for several years as financial manager of the NRG Interactive Group followed by a career in the field of public communication and media as prime-time news presenter at Publika TV, news editor, reporter and special correspondent at international events. The journalistic activity has been intertwined with the one as consultant, trainer and manager within the Ascent Group, in Romania and the Republic of Moldova, with Lia coordinating the Ascent Group's office in Chisinau for over 15 years.

Cristina Balaciu (Fășie)

Training Manager

Cristina has joined Ascent Group in 2022, thanks to cumulated expertise in the non-profit and business sectors. As a graduate of Communication Science programs at the “University of the West” in Timișoara, Cristina has gained professional ground first in the private sector, working as a project manager (and beyond) within “Youth in Action” and “Erasmus+” (European Commission-funded) projects. She has coordinated international teams and collaborated with both local and cross-continental stakeholders.

5 years into her NGO activity, Cristina expanded her management skills by transitioning to the corporate area. To her previous roles as manager she added People Development Coordinator for a multinational company in the automotive industry.

In her work, she’s become trained/certified on a multitude of topics from the soft skills complex, ranging from communication and conflict management to emotional intelligence and personal development.