The art of inventing solutions

Often times we fall in the trap of thinking that only creating art equals being creative. Painters, sculptors, composers – they aren’t the only ones who can create. Finding novel solutions for organisations involves our creative capacity as well. Each of us can become more creative.

Creativity is an essential characteristic of development. Being successful on such a dynamic market is determined, to an overwhelming extent, by innovation capacity.

This program will present some methods for developing and transferring creativity within the organisation.


This program is designed for developing organisations and organisations wishing to enhance their professional environment towards continuous development.


  • Understanding creativity process
  • Discovering and mobilising creative talent
  • Learning methods and techniques for developing creativity
  • Becoming aware of the importance of innovation for organisations

Main topics

  • Creativity and innovation
  • Components of creativity
  • Change barriers
  • Problem solving stages
  • Exploring challenges
  • Structuring opportunities
  • Creativity and business
  • Creative organisation
  • Building a creative environment in-organisation
  • Creativity relieving and enhancing techniques

Adela Cristea

Managing Partner & Founder Ascent Group

Adela Cristea is the managing partner of Ascent Group and founder of the consortium. Adela's academic background is in Economy and Law, at the "West University" Timișoara and "Vasile Goldiș" University, Arad. Throughout the years she's become specialised in numerous areas, studying at universities abroad (Gent University - Belgium; Göttingen University - Germany; National Democratic Institute - USA), as well as become trained in the Systems Thinking course at Oxford University.

Adela's wide experience of 20+ years, particularly that pertaining to the area of management and human resources, has been accumulated with multi-national companies such as Unilever or International Resources, as well as with consulting groups, such as Archimedes Consulting Group and Ascent Group.

All along, Adela has been engaged in multiple business start-up projects, company restructurings, labor conflicts and training, for multi-national companies, as well as for local businesses in a wide array of fields, both in Romania and abroad. Adela's multi-disciplinary experience is rounded off with a 15-year stretch teaching at the university.

Since 2017, Adela has become the co-founder of Design Thinkers Academy Eastern Europe, contributing to the development of the company to reach over 20 countries in Eastern Europe, the Balkans and Central Asia.

Diana Simion

Senior Trainer

With a background in academic and marketing research, Diana has a Ph.D. in Communication Studies and significant experience as a facilitator in Design Thinking projects, as well as with brand consulting.

Her inter-disciplinary awareness and curiosity to explore and connect people from various areas of activity have made her activity, over the last 15 years, revolve around organisational consulting and diagnose, soft skills and personal development trainings, brand consulting, marketing research, Design Thinking, customer & employee experience, communication and marketing.

Diana is a relentless explorer, who, whether online or in class, building on the relevance and clarity of her content, engages with participants as a highly empathetic and playful trainer, enabling a unique learning experience for them, one in which not only their curiosity will be catered to, but one in which good cheer and smiles are a natural byproduct, too.