Strategic Planning

Ensuring the organisation thrives long-term

The life of an organisation is marked by ups and downs. The saying goes that “success” has many parents, while “failure” is an orphan. Very often, when our organisation is in deadlock, as managers we ask ourselves if we did everything that we could have to prevent the problems.

Winners are not perfect. They just made fewer mistakes than their counterparts. It is known that during crises, initiative arises from those best prepared to face the problem.

This course will help us not only to ensure that our organisation stays healthy, from a financial and operational standpoint, but also to project where the company will find itself in the next 5, 10 or even 50 years…

Who is it for?

The course is mainly addressed to managers and persons in charge of organisational strategy.

Course objectives

  • Identifying customer typology
  •  Clarifying the concept of strategic planning
  • Understanding the process of strategic planning
  • Achieving a practical strategic plan

Main topics

  • What is strategic planning?
  • Why use strategic planning?
  • Failure is not an option
  • Planning laws
  • How is a strategic plan made? Strategic plan model. Plan components 
  • The key elements of strategic management
  • Defining the vision and mission of the organisation
  • Critical success factors and actions to implement strategies and objectives
  • Priorities for implementation
  • Planning strategic business units (USB)
  • Porter strategic model
  • Action plans
  • Review strategic plan

Adela Cristea

Managing Partner & Founder Ascent Group

Adela Cristea is the managing partner of Ascent Group and founder of the consortium. Adela's academic background is in Economy and Law, at the "West University" Timișoara and "Vasile Goldiș" University, Arad. Throughout the years she's become specialised in numerous areas, studying at universities abroad (Gent University - Belgium; Göttingen University - Germany; National Democratic Institute - USA), as well as become trained in the Systems Thinking course at Oxford University.

Adela's wide experience of 20+ years, particularly that pertaining to the area of management and human resources, has been accumulated with multi-national companies such as Unilever or International Resources, as well as with consulting groups, such as Archimedes Consulting Group and Ascent Group.

All along, Adela has been engaged in multiple business start-up projects, company restructurings, labor conflicts and training, for multi-national companies, as well as for local businesses in a wide array of fields, both in Romania and abroad. Adela's multi-disciplinary experience is rounded off with a 15-year stretch teaching at the university.

Since 2017, Adela has become the co-founder of Design Thinkers Academy Eastern Europe, contributing to the development of the company to reach over 20 countries in Eastern Europe, the Balkans and Central Asia.

Liliana Savin

Managing Partner - North-East Region

Liliana's professional experience includes over 18 years of experience in human resources, training & management in companies with up to 1500 employees, such as: FiberxNylon, Yarcea – Radici Group, Rompetrol Petromidia, Pamac, Penny Market - Rewe Group, Vard Tulcea, Vard Braila – Fincancieri. Throughout her career, in addition to the years of experience as a Human Resources Manager, Liliana was also a legal Advisor in Trade and Labor Law, Commercial Manager and Deputy Director General.

Liliana has combined management experience in large companies with consultancy and trainer experience in projects of human resources and management, people development, soft & technical skills, communication & project management. Since 2019 Liliana has joined the Ascent Group team as managing partner for the North-East of Romania, contributing to the development of the group of companies at national level.